10 Second Book Summary & Review: Killing Marketing by Joe Pulizzi & Robert Rose

Book Summary For Killing Marketing:

• Today, companies need to take cues from Yeti, Lego, and Red Bull to become media companies.
  • Example: Lego making movies, Yeti having a YouTube Series about hunting, and Red Bull selling energy drinks through events and action sports content
• Instead of “Return on Ad Spend” we need to think: “Return on Audience” – and focus on building an audience of engaged fans.

My Review & Biggest Takeaway:

• 4/5 👍👍👍👍
• I’m a huge fan of content marketing, and companies becoming mini-media-companies is something I’ve tried to practice for years.
• My biggest takeaway: When producing content, focus on only two audience KPI’s at a time. Example: Organic Blog Growth and Email List Growth. Better to go deeper with traffic source + higher level engagement on that single traffic source than try and be on every social channel and every medium.