Personal Blog of Michael Erickson Facchin. Founder adbadger.com & searchscientists.com

10 Second Book Summary & Review: Killing Marketing by Joe Pulizzi & Robert Rose

Published a few months ago in Book Notes & Reviews - 0 Comments

Book Summary For Killing Marketing:

My Review & Biggest Takeaway:

  • 4/5 👍👍👍👍
  • I’m a huge fan of content marketing, and companies becoming mini-media-companies is something I’ve tried to practice for years.
  • My biggest takeaway: When producing content, focus on only two audience KPI’s at a time. Example: Organic Blog Growth and Email List Growth. Better to go deeper with traffic source + higher level engagement on that single traffic source than try and be on every social channel and every medium.

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